DECLINE OF PPP IN THE PUNJAB DURING ELECTION 2013 AND 2018, THE ROOT CAUSES AND CONSEQUENCE

Abstract

This research paper examines the decline of the Pakistan People's Party (PPP) in the province of Punjab during the general elections of 2013 and 2018. The paper aims to identify the root causes behind the declining popularity of the PPP in Punjab and analyze the consequences of this decline on the party's political standing. The research utilizes a mixed-methods approach, combining qualitative and quantitative data to provide a comprehensive understanding of the phenomenon. Primary and secondary data sources, including interviews, surveys, and archival records, are used to gather relevant information. The findings shed light on the factors contributing to the PPP's decline, such as internal party dynamics, electoral strategies, socio-political environment, and voter perceptions. Furthermore, the paper discusses the consequences of the decline for the PPP, its role in Punjab's political landscape, and potential implications for the party's future. The study concludes by offering recommendations for the PPP to address the identified root causes and regain electoral support in Punjab.